Item satsuma:

50 1 satsuma,Satsuma, or

28, 1 fruit, Asda, or

53, 100g Sainsbury, or

Bigger, fatter, juicier?

It’s only a fucking orange, easily peeled.

10 minutes, thinking, considering, counting

Working through the trade-offs.

Item: potato:

265, 1 medium, jacket

92 100g jacket

278, 1 medium, homemade

Oh for fucks sake. Is that with or without butter?

Another five minutes thinking about what it means to be a large potato in a preferably small world

Lose weight they say.

Calories in, calories out.

It’s just will-power, they say.

Looking at you and finding a lack.

As if a worldwide epidemic could be fought patient by patient,

could be reduced to nothing more than positive thinking

and paying attention.

Each pound of fat worth 3500 calories,

almost two days worth of eating, restricted.

Assuming we’re average, which clearly we’re not.

And fat cells never die, did you know?

We add them as we put on weight,

but when we lose they just shrink

like a sponge squeezed free of water.

And they keep sending out these messages to the brain,

Screaming feed me!

Feed me! FEED ME!

What does it mean when it is the fat that is hungry not the person carrying it?

Will power.

An entire industry set up to make us eat,

and once we’re fat our own bodies do their work for them.

Cos the only way to be slim, is to stay slim.

But the bastards tell us all we need is willpower,

The power of an individual person’s mind to defeat an international superpower,

The power of an individual’s will to defeat their own body’s screams,

not once but always.

Each day. Every day.

Will power.